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This unit contains employability skills. Elements and Performance Criteria Pre-Content Elements describe the essential outcomes of a unit of competency. Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement.
Assessment of performance is to be consistent with the evidence guide. Devise marketing strategies 1. Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives 1.
Develop feasible marketing strategies and communicate reasons that justifies their selection 1. Ensure strategies align with organisation's strategic direction 1. Plan marketing tactics 2. Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible 2.
Identify coordination and monitoring mechanisms for scheduled activities 2. Ensure tactics are achievable within organisation's projected capabilities and budget 2. Ensure tactics meet legal and ethical requirements 2. Ensure tactics provide for ongoing review of performance against objectives and budgets, and allow marketing targets to be adjusted if necessary 3.
Prepare and present a marketing plan 3. Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics 3.
Present marketing plan for approval in the required format and timeframe 3. Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe Required Skills and Knowledge This section describes the skills and knowledge required for this unit.
Required skills culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities leadership skills to gain trust and confidence of colleagues and clients literacy skills to identify company and product or service information, to interpret strategic reports, to write in a range of styles for different audiences and to interpret legal requirements, company policies and procedures numeracy skills to analyse, create and manage budgets for marketing activities organisational and time management skills to sequence tasks and meet time lines presentation and facilitation skills to present a marketing plan.
Required knowledge organisational structure, products and services, overall strategic and marketing objectives key provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations such as:WORKSHEET 4 Marketing Plan Template (cont.) SECTION VII Marketing Tactics /Action Plan (see chapter 9) This section states what will be done, who will do it, when it will be done, and how much it will cost.
The chart can also be used to monitor the implementation (status) of these tac-. Develop a Media Plan for Aquaderm Facial Wash Words | 11 Pages. 1. Executive Summary Media plan is a plan outlining where you are spending your advertising in the media, such as, how much you spend on press, ad-time, newspapers, magazines etc.
Creating a plan will help you and your organization stay on track and be more direct in working with the media.
Develop a marketing plan Marketing strategy Marketing strategy and corporate strategy are very closely related. Marketing strategy describes customer. needs and how those needs will be satisfied – the same factors that are the basis for the corporate vision and mission.
Marketing strategy defines customer groups and. Develop a proposal for a global strategic marketing plan for a fitness center to add two new products and/or services in which you do the following: 1. Identify two new products and/or services for .
GUIDE TO DEVELOP INDIVIDUAL develop your Personal Marketing Plan, and commit to its implementation. Only you can do it. Do it for you! Happy marketing!
Kirkwood Avenue - Atlanta, GA - - tranceformingnlp.com INDIVIDUAL ATTORNEY MARKETING PLANS Here are a few guidelines to help you develop your individual marketing. A personal marketing plan consists of creating a personal mission statement, analyzing your current situation as a job seeker, goals, objectives, opportunities, and a strategy for landing a job.
Although many job seekers don’t create personal marketing plans, it’s a great tool for helping you create an outline of what you want to accomplish.